What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Dwayne Lane's Skagit Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Society of Skagit Valley
Burlington Edison School District
Boys and Girls Club of Skagit County, Skagit Valley Family YMCA

 Subaru Love Promise Heart

Love Promise Stories from Dwayne Lane's Skagit Subaru

Subaru and Dwayne Lane's Skagit Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

We Are What We Leave Behind  –  Tanya M

September is Subaru Loves Learning month and what better way to kick off a month dedicated to education than hosting our friends, Patrice and Justin La Vigne, from the Leave No Trace Center for Outdoor Ethics? Who knew Americans throw away 2.5 million plastic bottles an HOUR? Did you know that a plastic bottle NEVER biodegrades? Or that fishing line can take up to 600 years to decompose? Or that 9 out of 10 people in the outdoors are uninformed about the impact on the environment they leave behind? Patrice and Justin do. Patrice and Justin are the Subaru Zero Landfill Traveling Trainers. They’re very passionate about helping us all learn how to be better stewards of our environment. Not only were they able to help us with a few tips for our dealership’s Going Green initiative, they held an Awareness Workshop for young guests from our local Boys and Girls Club and members of a local hiking club. The fun, interactive workshop not only kept everyone interested, but generated lively discussions on ways we can all help to protect the environment. The best part is knowing that each person that attended our event, will take their newfound knowledge and share it with their friends and families, helping to spread the seeds of love and respect for our environment. Our guests took time to sign a pledge to stop using single serve bottles. To make keeping this pledge easier, each of our guests received a Subaru Kleen Kanteen reusable water bottle, backpack made from recycled bottles, a notebook made from recycled apple peels and other fun items made from recycled materials. They also took a moment to write a note of encouragement to a student and to dedicate a book donation to Lucille Umbarger Elementary school. They will be delivered along our book donations in October. The more we love, the more they learn. To learn more about the Leave No Trace Center for Outdoor Ethics, visit https://lnt.org/ today!

Fighting Cancer Runs in the Family  –  Katie J

On July 17, 2019, the Leukemia & Lymphoma Society (LLS) partnered with Dwayne Lane Subaru to bring warmth and comfort to cancer patients at Skagit Valley Hospital. Unbeknownst to them, one of the patients they would meet that day had a very personal relationship to cancer well before her own diagnosis. Sandy Kaufman was receiving treatment in the infusion center when Dwayne Lane Subaru and LLS were at the hospital to give out blankets and arts and crafts kits to adult patients and children of patients battling cancer. That day, she happened to bring in a special series of newspaper clippings from the 1970s and 1980s to share with the cancer center staff. Tom Lane, general manager of Dwayne Lane Subaru, had the opportunity to meet with Sandy and learn about the story the clippings told. They focused on a man named Dr. David E. Smith, who was chairman of Fred Hutchinson Cancer Research Center’s Extramural Council. Dr. Smith was a champion for comprehensive community-focused care in Skagit County. He was also Sandy’s father. Forty years ago, when a patient in Skagit County received a cancer diagnosis it meant long and lengthy trips for treatment to Seattle, the closest city with cancer care facilities. Dr. Smith and his council colleagues were determined to establish community-based cancer programs in order to shorten the time gap between diagnosis and treatment. To do so they brought a total cancer treatment program to Skagit County’s backyard. Because of the work her father spearheaded many years ago, Sandy is now able to get excellent treatment in Skagit County without having to travel more than 60 miles to Seattle. The groundwork laid by Dr. Smith and his colleagues has led to better cancer care in the state of Washington and beyond, benefitting his own daughter Sandy, and thousands of others.Today, most cancer care and treatment can take place in local hospitals like Skagit Valley, but for those patients who must still travel, LLS is there to help by providing travel assistance funds and co-pay assistance to help alleviate the burden of cancer treatment cost. LLS has also invested $30 million in funding to Fred Hutchinson Cancer Research Center over the past 35 years. Today, LLS provides $3.4 million for seven ongoing research projects at the Hutch, right here in Western Washington. Thank you also to Dwayne Lane Subaru for generously providing wonderful gifts of comfort to so many patients at Skagit Valley Hospital for the past four years.Thank you, Sandy, for sharing your amazing story and to your father, Dr. Smith for his incredible work which led to LLS being able to fund more cures for cancer in Seattle. We wish you all the best.

Where Love Meets Hope - Sandy's Story  –  Sandy K

Cancer doesn't discriminate. It doesn't care if you're a child or if you're rich or poor. It doesn't care about your plans or your dreams. It can strike out of the blue, just like it did with Sandy K. Dwayne Lane's Skagit Subaru team members had the pleasure of meeting Sandy while dropping off hand-written messages of hope and warm blankets for patients at the Skagit Regional Health Cancer Care Center, in support of the Leukemia and Lymphoma Society. As it turns out, Sandy’s father, a retired general surgeon from Skagit Valley, actually began a pilot program for multi-state tumor registry back in 1972 that laid the foundation for the connection we now have in our valley with the Fred Hutchinson Foundation. Neither Sandy nor her father was prepared for Sandy's diagnosis. When first discovered, Sandy hesitated to share her diagnosis. She didn't want to upset her loved ones until the diagnosis was confirmed. It's personal and she doesn't want her diagnosis to define her. “Everyone has a different experience when facing a diagnosis of cancer”, Sandy said. “I choose to focus on joy and humor to keep my spirits high while taking my journey and try to share that attitude with everyone I encounter along the way” “ I believe staying positive and active are the best things I can do to assist in my treatment journey”. She makes sure she approaches her treatment looking her best and sporting silly socks, not only to lift her spirits but the spirits of the patients around her as well. Sandy said sometimes the simple things, like a warm blanket, a kind word or silly socks can make all the difference in someone's day. "I think it's great that organizations, like Dwayne Lane's Skagit Subaru, get involved because it helps make it possible for more and more research to be done," Sandy said. Patients like Sandy are the reason that Dwayne Lane's Skagit Subaru is proud to be involved with an organization like the Leukemia and Lymphoma Society. Tom Lane, CEO of Dwayne Lane's Skagit Subaru and Dwayne Lane's Auto Family, explained why the dealership is involved with the Subaru Loves to Care program. "We all know someone that's been affected by cancer including members of my own family. The staff at the Skagit Regional Health Cancer Care Center are doing God's work and our donation is small compared to the care and compassion the patients are receiving at this amazing facility," he stated.Thank you to Sandy for sharing her personal story and for the reminder the fight to eliminate cancer continues and it's important to support the cause to help eradicate the disease.

Subaru Share the Love  –  Tayler B

Subaru's Share the Love campaign was Nov. 15, 2018, thru Jan. 2, 2019. For each new vehicle sold during that time frame, Subaru donated $250 to a local charity. For this campaign, Dwayne Lane’s Skagit Subaru’s hometown charity was Community Action of Skagit County. This campaign collected $14,038 and the money raised will help pay the lease of a new veteran’s center opening in Burlington, WA to expand Community Action’s services. Community Action of Skagit County's mission is to foster and advocate for self-sufficiency among low-income people in Skagit County. They have been serving the community since 1993 and served over 350 veterans in 2018. They support 18 inter-related core programs that stabilize lives and equip people to move out of poverty and collaborate with the community to create ongoing pathways to prosperity. Community Action is not merely a nonprofit social service agency. While many of its programs meet the basic needs of people struggling to make ends meet, the purpose is to alleviate poverty and help people attain a level of self-sufficiency. The agency has eight impact areas: Family Stability Housing Support and Homeless Prevention Financial Stability Employability Education and Asset Building Healthy Community Food and Nutrition Community Engagement and Volunteerism To learn more about our hometown charity visit: https://www.communityactionskagit.org/

Subaru Loves Learning - Lucille Umbarger Elem.  –  Tayler B

Back in September, Dwayne Lane's Skagit Subaru was one of the many retailers who showed their commitment to education by supporting AAAS - The American Association for the Advancement of Science for the Subaru Loves Learning initiative. Dwayne Lane's Skagit Subaru was able donate over 200 brand new books to Lucille Umbarger Elementary in Skagit County! Mrs. Soiseth-Farmer's Superkids wrote thank you letters and shared how generous and grateful they were for the books and thanked Subaru of America, Inc. for spreading the love of learning. Thank you to everyone who participated in the Subaru Loves Learning initiative and thank you for the thank you letters Superkids! Keep up the learning/reading & Go Wolves!

Subaru Loves Learning  –  Dwayne Lane's S

Dwayne Lane's Skagit Subaru is proud to be one of the many retailers showing commitment to education by supporting AAAS - The American Association for the Advancement of Science for the #SubaruLovesLearning initiative. Dwayne Lane's Skagit Subaru was able to donate over 200 brand new books to Lucille Umbarger Elementary School in Skagit County! Thank you to everyone who supported this campaign. This experience was rewarding for everyone who participated by helping the youth & community one story at a time!

Dwayne Lane's Loves to Care for Cancer Patients  –  Katie J

On Tuesday July 10th, Dwayne Lane's Subaru partnered with the Leukemia & Lymphoma Society to deliver blankets and arts and crafts kits to cancer patients and kids experiencing cancer at the Skagit Valley Hospital. The Leukemia & Lymphoma Society exists to find cures for cancer and improve the quality of life of cancer patients and their families. These blankets bring comfort during cancer treatment which is a very uncomfortable process. Just ask Donna Hughes (pictured fourth from left) whose husband battled cancer last year and greatly appreciated his blanket each time he went for treatment after receiving it. Skagit Valley Hospital greatly appreciates Dwayne Lane's Subaru for their generosity and in-depth involvement with the local Skagit Valley community. Thank you again for your care and compassion for the patients at Skagit Valley Hospital and thank you for helping the Leukemia & Lymphoma Society fund life-saving research to beat cancer.

Sharing The Love with the Friendship House  –  Dwayne Lane's S

Dwayne Lane's Skagit Subaru proudly participates in Subaru's Share the Love program an annual giving program that has donated millions to charities since its inception. For every new Subaru purchased from November 16, 2017 through January 2, 2018 during Subaru’s 50th anniversary celebration, Subaru donated $250 to the customer's charity of choice from either a hometown charity or four national charities including - the National Park Foundation, Meals On Wheels, Make-A-Wish, and ASPCA. Dwayne Lane's Skagit Subaru selected Friendship House in Mount Vernon as the local hometown charity. Friendship House is recognized as a gateway for people struggling with homelessness to reenter society. Its unique service model places special emphasis on transforming a person's crisis situation into an opportunity for empowerment and self-sufficiency. The mission of Friendship House is to reflect the heart of God by feeding, sheltering, clothing and healing those in need. Friendship House is a leader in providing comprehensive services and programs for people who are homeless by empowering them towards self-sufficiency Our core values are compassion, respect, joy and acceptance, provided in a safe environment. "Through the generosity of our customers we were excited to present a check to Friendship House for $20, 378", commented Tom Lane, president of Dwayne Lane's Skagit Subaru. He said it was an honor to partner with a great organization that provides such valuable services for our community. Tina Tate, executive director at Friendship House said she was very excited when she found out that Dwayne Lane’s Skagit Subaru had picked Friendship House as the charity for the Share the Love event. "I had no idea how much we would get and was over the moon to receive as much as we did" Tate commented. Tate said the money will help Friendship House in many ways including some much needed facility repairs on four 100 year old houses and an older house in Burlington that is a transitional house. She said the money will also assist as services are expanded to address the growing need. Tate went on to say "Thank you from the bottom of our hearts for your generosity!"

Dwayne Lane's Skagit Subaru Cares about Patients  –  Anne G

On Wednesday morning, July 12th, members of the Skagit Valley Hospital Foundation, its cancer center and a team of caring employees from Dwayne Lane's Skagit Subaru convened at the hospital to present 80 warm and cozy navy blue blankets and 20 craft kits for cancer patients and the children who may be visiting them during their stay. Linda Frizell, Executive Director of the Skagit Valley Hospital Foundation said, "We so appreciate this kind gesture – and we know the patients will as well!" Families all across Washington state, including those close to home in Skagit County, are affected by cancer on a daily basis. Partnering with the Leukemia & Lymphoma Society, whose mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma and to improve the quality of life for patients and their families, gives Dwayne Lane's Skagit Subaru a direct way to help patients in treatment for their cancer while supporting the ultimate goal of finding cures for blood cancers. Pictured L to R: Michael Credle (Subaru), Dominique Dailly and Monica Baca of Skagit Valley Hospital, Tom Lane (owner of Dwayne Lane’s Skagit Subaru), Linda Frizzell, Executive Director of the Skagit Valley Hospital Foundation, Sheila Countryman-Bean (Subaru), Peter Wold, MSW, Skagit Valley Hospital, and Anne Gillingham, Executive Director for the Leukemia & Lymphoma Society of Washington and Alaska.

Subaru and NWF Loves the Earth  –  Tamara S

We really appreciate all the things you've donated to West View Elementary School . It has made learning really fun and the kids have had a great time!

Proud Sponsor of World Record Run  –  Cora L

Dwayne Lane's Skagit Subaru was proud to sponsor Ali Afshar and his world record setting Subaru BRZ. He set the 1/4 mile world record time of 7.22 seconds at the Protect the Harvest NHRA Northwest Nationals in August 2016. For high quality video visit: https://youtu.be/5sCz1dRtJQc

Subaru Loves Pets Adoption Event  –  Cora L

Dwayne Lane's Skagit Subaru partnered with the Humane Society of Skagit Valley in October as part of the Subaru Loves Pets initiative. Dwayne Lane's hosted a dog adoption event on October 22, 2016 at their dealership with the Humane Society. There was a photo booth, food, and giveaways provided and they were able to get 4 dogs adopted during the event!

Subaru Loves Learning  –  Cora L

Dwayne Lane's Skagit Subaru partnered with the Burlington-Edison School District during September as part of the Subaru loves Learning initiative. Customers were able to come in and donate a science-related book to the district. Dwayne Lane's was able to donate 250 award-winning science books to the school district.

Subaru Loves to Care  –  Cora L

Dwayne Lane's Skagit Subaru partnered with the Skagit Valley Hospital Cancer Care Center in July as part of the Subaru Loves to Care initiative. Dwayne Lane's was able to donate 250 blankets to give to patients currently undergoing treatment.

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