What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Dwayne Lane's Skagit Subaru

Subaru Loves Learning  –  Dwayne Lane's S

Subaru Loves Learning

Dwayne Lane's Skagit Subaru is proud to be one of the many retailers showing commitment to education by supporting AAAS - The American Association for the Advancement of Science for the #SubaruLovesLearning initiative. Dwayne Lane's Skagit Subaru was able to donate over 200 brand new books to Lucille Umbarger Elementary School in Skagit County! Thank you to everyone who supported this campaign. This experience was rewarding for everyone who participated by helping the youth & community one story at a time!

Dwayne Lane's Loves to Care for Cancer Patients  –  Katie J

Dwayne Lane's Loves to Care for Cancer Patients

On Tuesday July 10th, Dwayne Lane's Subaru partnered with the Leukemia & Lymphoma Society to deliver blankets and arts and crafts kits to cancer patients and kids experiencing cancer at the Skagit Valley Hospital. The Leukemia & Lymphoma Society exists to find cures for cancer and improve the quality of life of cancer patients and their families. These blankets bring comfort during cancer treatment which is a very uncomfortable process. Just ask Donna Hughes (pictured fourth from left) whose husband battled cancer last year and greatly appreciated his blanket each time he went for treatment after receiving it. Skagit Valley Hospital greatly appreciates Dwayne Lane's Subaru for their generosity and in-depth involvement with the local Skagit Valley community. Thank you again for your care and compassion for the patients at Skagit Valley Hospital and thank you for helping the Leukemia & Lymphoma Society fund life-saving research to beat cancer.

Sharing The Love with the Friendship House  –  Dwayne Lane's S

Sharing The Love with the Friendship House

Dwayne Lane's Skagit Subaru proudly participates in Subaru's Share the Love program an annual giving program that has donated millions to charities since its inception. For every new Subaru purchased from November 16, 2017 through January 2, 2018 during Subaru’s 50th anniversary celebration, Subaru donated $250 to the customer's charity of choice from either a hometown charity or four national charities including - the National Park Foundation, Meals On Wheels, Make-A-Wish, and ASPCA. Dwayne Lane's Skagit Subaru selected Friendship House in Mount Vernon as the local hometown charity. Friendship House is recognized as a gateway for people struggling with homelessness to reenter society. Its unique service model places special emphasis on transforming a person's crisis situation into an opportunity for empowerment and self-sufficiency. The mission of Friendship House is to reflect the heart of God by feeding, sheltering, clothing and healing those in need. Friendship House is a leader in providing comprehensive services and programs for people who are homeless by empowering them towards self-sufficiency Our core values are compassion, respect, joy and acceptance, provided in a safe environment. "Through the generosity of our customers we were excited to present a check to Friendship House for $20, 378", commented Tom Lane, president of Dwayne Lane's Skagit Subaru. He said it was an honor to partner with a great organization that provides such valuable services for our community. Tina Tate, executive director at Friendship House said she was very excited when she found out that Dwayne Lane’s Skagit Subaru had picked Friendship House as the charity for the Share the Love event. "I had no idea how much we would get and was over the moon to receive as much as we did" Tate commented. Tate said the money will help Friendship House in many ways including some much needed facility repairs on four 100 year old houses and an older house in Burlington that is a transitional house. She said the money will also assist as services are expanded to address the growing need. Tate went on to say "Thank you from the bottom of our hearts for your generosity!"

Dwayne Lane's Skagit Subaru Cares about Patients  –  Anne G

Dwayne Lane's Skagit Subaru Cares about Patients

On Wednesday morning, July 12th, members of the Skagit Valley Hospital Foundation, its cancer center and a team of caring employees from Dwayne Lane's Skagit Subaru convened at the hospital to present 80 warm and cozy navy blue blankets and 20 craft kits for cancer patients and the children who may be visiting them during their stay. Linda Frizell, Executive Director of the Skagit Valley Hospital Foundation said, "We so appreciate this kind gesture – and we know the patients will as well!" Families all across Washington state, including those close to home in Skagit County, are affected by cancer on a daily basis. Partnering with the Leukemia & Lymphoma Society, whose mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma and to improve the quality of life for patients and their families, gives Dwayne Lane's Skagit Subaru a direct way to help patients in treatment for their cancer while supporting the ultimate goal of finding cures for blood cancers. Pictured L to R: Michael Credle (Subaru), Dominique Dailly and Monica Baca of Skagit Valley Hospital, Tom Lane (owner of Dwayne Lane’s Skagit Subaru), Linda Frizzell, Executive Director of the Skagit Valley Hospital Foundation, Sheila Countryman-Bean (Subaru), Peter Wold, MSW, Skagit Valley Hospital, and Anne Gillingham, Executive Director for the Leukemia & Lymphoma Society of Washington and Alaska.

Subaru and NWF Loves the Earth  –  Tamara S

Subaru and NWF Loves the Earth

We really appreciate all the things you've donated to West View Elementary School . It has made learning really fun and the kids have had a great time!

Proud Sponsor of World Record Run  –  Cora L

Dwayne Lane's Skagit Subaru was proud to sponsor Ali Afshar and his world record setting Subaru BRZ. He set the 1/4 mile world record time of 7.22 seconds at the Protect the Harvest NHRA Northwest Nationals in August 2016. For high quality video visit: https://youtu.be/5sCz1dRtJQc

Subaru Loves Pets Adoption Event  –  Cora L

Subaru Loves Pets Adoption Event

Dwayne Lane's Skagit Subaru partnered with the Humane Society of Skagit Valley in October as part of the Subaru Loves Pets initiative. Dwayne Lane's hosted a dog adoption event on October 22, 2016 at their dealership with the Humane Society. There was a photo booth, food, and giveaways provided and they were able to get 4 dogs adopted during the event!

Subaru Loves Learning  –  Cora L

Subaru Loves Learning

Dwayne Lane's Skagit Subaru partnered with the Burlington-Edison School District during September as part of the Subaru loves Learning initiative. Customers were able to come in and donate a science-related book to the district. Dwayne Lane's was able to donate 250 award-winning science books to the school district.

Subaru Loves to Care  –  Cora L

Subaru Loves to Care

Dwayne Lane's Skagit Subaru partnered with the Skagit Valley Hospital Cancer Care Center in July as part of the Subaru Loves to Care initiative. Dwayne Lane's was able to donate 250 blankets to give to patients currently undergoing treatment.

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